Branding / Digital / Environmental Graphics
For IW26, the brief changed. Informatica’s acquisition by Salesforce meant the branding had to do double duty: honor the AI-readiness story Informatica World is known for, while introducing Salesforce as a genuine partner in the room.
The bright, saturated palette that defines Informatica World’s environmental graphics was pushed further across the Mandalay Bay Conference Center. Bigger color blocking on signage, more energy in the wayfinding, a venue that felt unmistakably Informatica the moment attendees walked in. Salesforce’s brand elements were woven into that same system rather than sitting apart from it: shared color relationships, consistent typographic hierarchy, and co-branded lockups that read as one coherent identity across keynote stages, session signage, digital screens, printed collateral, and follow-up communications.
The result is a brand experience where Informatica and Salesforce don’t compete for attention. Attendees see one confident, unified story, whether they’re looking at a hallway banner, a slide deck, or a push notification on the event app.
“Design is the silent ambassador of your brand.”
– Paul Rand
Branding & Creative
The whole business identity package. The bits and pieces that connect you to your customer. Logos, advertising, graphic design templates - we’ve got your back.
Web Design & Development
From boutique to eCommerce, we’ve designed and developed a full variety of websites. Your visitors want a good first impression of your company. Let’s give that to them.
Marketing & Analytics
More than just a pretty face, the websites we develop are based on facts and supporting data. If you’re not making the most of analytics, you’re missing out on a sweet deal. Fact: Facts are great for decision-making.
