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The new logo for IBM iX – the design and consulting division of IBM – is rad. I use that term sparingly but they have truly earned it. I can see it on a new pair of skater sneaks or on an oversized pixel portrait. Maybe I’m smitten because I already...
We are all alike

We are all alike

It’s funny how much we naturally want to assimilate. Blame your subconscious if you want, but deep down in the back of your mind you want to be just like everybody else. Designers are supposed to innovate and come up with creative solutions but still fulfill...
Vanilla Aftertaste

Vanilla Aftertaste

One of the biggest obstacles I have found in designing logos is overcoming the theory that everyone and their mother should like a logo. If you are creating a mark for a new streaming music service that targets hipsters do you really want your mom to like the logo as...
Mail Monkey Logo Design

Mail Monkey Logo Design

  Sometimes it takes a long look at your collective work to notice themes. I think that the Mail Monkey logo for Aberdean hits a few of my common threads. Punchy colors(orange as a sub-theme), playful animals and block type seem to be my favorites. If you like...