THE BRIEF
Design a logo and website for the annual celebration of all things ‘B.’ Well, a lot of B things anyway, it wasn’t the letter of the day.
THE RESULTS
A fresh illustration blending the cycling with the musical overtones drove the logo design. From there, the WordPress website received an overhaul to speak with the four major visitor segments. The new sitemap condensed the content into user-friendly sections and the interface became responsive to lend a big hand to mobile users. Sick photos and a paint job didn’t hurt, either.